Alex Hormozi's Content Strategy - My Takeaways

hey so i just watched this alex hormozy video on his content strategy that he's used and i take so much out of this video so i just want to highlight what i took out of it and i just want to share a link in my description so that you can go and watch it and also do the same okay and really the video is only like 10 minutes long so seriously good in this video he talks about the five phases of building a content machine phase one and phase two are fairly basic phase three to five are where it gets a little bit more in depth so phase one is just make something and post it and phase two is post something consistently i would say i'm at phase one right now but i know that my business would be better if i was at phase two okay so that's what i'm going to try and do post something more consistently he says at this stage choose one platform and create a content calendar and the content calendar is good for also tracking the performance of what you're making phase three post reliably on all platforms this is a massive increase in volume he says phase four is not just to post regularly regularly on all platforms but to maximize how much you can post on each platform so for example tick tock you can probably get away with four or five posts a day facebook is one or two and youtube is maybe once a day phase five is capturing and creating this is where you are utilizing your audience to give you content back so i don't know if you've seen things like garyvee where he does a show where he answers viewers questions each one of those answers then becomes a piece of content in itself that he can distribute all over the place the next section of this video alex homozy says he talks about the objectives he breaks it down into two stages a stage one business and a stage two business stage one business is where you're at phase one or two you're just posting consistently the objective of a business at this stage is to nurture the leads so your primary marketing channels are other things so you're getting your leads mostly from outbound affiliates paid ads and referrals the content is there to show that you have a presence online you know what you're talking about and it's to build trust with new people that are coming he also says that at this stage social content is a really low risk way of testing your hooks and headlines so what's working with the audience which are the things that you're saying about your solution or your business they're actually getting traction those can then be doubled down on in your paid marketing they can also be given to any salesman that you have working with you you can give it to them and say okay right this is the thing that was working on social let's try that in the sales meeting for stage two this is when you're at content you're at the content machine phase three to five so you're posting on all the platforms you're capturing and creating and you're maximizing the output alex in this video said a couple of things which i'm going to say right now which completely changed the way i look at social media okay he says at this stage your content has improved to the point that social media platforms are now showing it to new audiences they do this because the quality is such that they can use it to grow the amount of time people spend on their platforms they pay you in impressions for adding value to their audience i'd never thought about it like that i just thought oh if i post and the people that see my content like it they'll watch and then share it but it's not i'm putting content on this platform and if it's good enough youtube will go out on their own and give it to people because they want you guys to spend more time watching and watching so hopefully i add value and that you're spending more time on this because it's actually worthwhile for you the next thing you need a way of converting all these new impressions you're going to get into customers so you need to add calls to action alex or mosey does this if you see in the description online business owners doing three million plus if you would like to partner with me and scale to 30 million plus apply here that's his call to action he says don't spam it uh the more you give the more you grow the more you take the more you shrink basically content takes a long time to generate leads he says he was generating content for acquisition.com for 18 months before they got traction and this is where leverage comes in so he talks about employing an agency and for him and layla they're putting 160 pieces of content out per week some of them won't be shorter but it's still a lot and they're paying 70 000 roughly per week on content for a month i think he said per month i think he said 70 000 per month for 160 pieces of content a week but that to get those impressions in paid traffic would cost two million dollars per month it's pretty good leverage which he says is okay to do if you're also good at making content and at the start like this your content will be bad and then you'll just get better most people talk about things they have no right to talk about just because you call yourself an expert doesn't make it true on my other channel i'm going to start talking about google ads because i do actually know i'm talking about google ads i've spent over 200 grand in the last year on google ads for different companies and i've generated one power one million 1.5 million dollars worth of business for these things so i do know what i'm talking about with google ads the last thing i'll say here ask yourself why should this person listen to me and why is it worth their time this channel is all about business travel and improving your life if you understand this content strategy it will improve your life so that's why it's worth your time and that's what you would get out of this video i'll put the link in the description to the video it's really good you should definitely watch it i'm a big fan of alex formosie i think he's really doing a lot for business owners at our stage yeah hopefully one day i'll be at 3 million plus and i can go and talk to him in person see you later